LIJU DANIEL M

+91 88706 06935 lijuudaniel@gmail.com linkedin.com/in/lijuudaniel lijuudaniel.pages.dev

01 Work Experience

Harvee Designs

SEO Analyst

Coimbatore, Tamil Nadu

Apr 2026 – Jul 2026
  • Managed on-page, off-page, and technical SEO across four client websites in the dental healthcare and industrial pump sectors, focusing on keyword optimization, content improvements, and backlink building.
  • Produced approximately 16 SEO-focused blog posts per month across assigned websites, aligning content with target keywords, search intent, and client objectives.
  • Created original website page content for a new hospital website, developing service-focused copy aligned with the client's requirements and SEO best practices.
  • Configured and monitored Google Analytics 4 (GA4) traffic-source reporting to identify and track AI-referred visits from platforms such as ChatGPT, Gemini, and Claude, using referral data to guide content optimization efforts.
  • Used Google Search Console, Ahrefs, and SEMrush to monitor search performance, research keywords, analyze backlinks, and troubleshoot schema markup, indexing, and other technical SEO issues.
  • Identified and resolved website code and technical issues where possible, escalating other issues as needed; also filmed short-form video content for Instagram Reels to support social media activities.

Ford Motor Company

Intern & Junior Engineer

Chennai, Tamil Nadu

Jan–May 2023 Jul–Aug 2023
  • Automated CSV dump processing with Bash and jq, reducing manual data extraction across API-driven pipelines.
  • Validated REST APIs using cURL and Postman, working with form data, Bearer tokens, and OAuth JWT authentication across environments.
  • Supported PCF (Pivotal Cloud Foundry) operations across orgs, spaces, roles, and service configurations through the Ford Cloud Portal; gained exposure to vanity URL mapping and Wide IP-based application routing.
  • Gained exposure to Tanzu Application Service, application deployment workflows, and Git-based version control, applying Java fundamentals from structured training during a role transition.
  • Collaborated with senior engineers to debug issues and document workflows; mentored a junior intern on REST API testing and tracked onboarding progress in Microsoft SharePoint.

02 Selected Projects

lij-universe: AI-Powered Personal Search Engine

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Tech stack: HTML, CSS, JavaScript, Puter.js, Fetch API, WebSockets, Playwright, GA4

  • Built an AI-powered search engine with streaming responses across four GPT models; implemented RAG-style prompt injection using a 25-question personal knowledge base.
  • Deployed a real-time WebSocket presence system on Cloudflare Workers and wrote 17 Playwright UI tests covering navigation, link validation, and dropdown interactions.

LinkedOut: Social Feed Web Application

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Tech stack: HTML, CSS, JavaScript, Tailwind CSS, Firebase, Redis (Upstash)

  • Architected a single-page application with client-side routing across four views; built a multi-type post system with localStorage persistence and the FileReader API.
  • Implemented Firebase Authentication (email/password and Google OAuth) with route guards; integrated Upstash Redis via REST API for shared cross-user search history, with a 20-item cap and the 10 most recent entries, without a custom backend.

T20 Cricket Score Predictor & Analytics Dashboard

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Tech stack: Power BI, DAX, Python, Streamlit, Excel

  • Built a four-page Power BI dashboard covering 100+ IPL players across 10 teams, with a relational data model and DAX measures for player and venue KPIs.
  • Developed a Streamlit T20 score prediction simulator and programmatically generated two Excel datasets using openpyxl, covering 101 players and 25 venues.